Project #ShowUs
Dove partnered with Girlgaze and Getty Images, creating a library of over 14,000 photographs devoted to denouncing beauty stereotypes by showing female-identifying and non-binary individuals as they are, not as others believe they should be. This catalog offers advertisers and other media outlets the ability to choose to visually reflect the authentic experiences of women around the world for years to come.
Powered by women
Both in front of and behind the camera
Real diversity
No staged sets or artificial scenarios
No digital distortion
Showing unfiltered beauty to the world
Girlgaze produced the campaign utilizing their global community of nearly 200 photographers across 41 countries and further engaged their talent to publicize the campaign online and around the world.
Culminating in an ambassador program on behalf of Dove, managing marketing relations, communications, asset delivery, digital archiving, and talent management. Achieving social growth for all partnering networks.
